Alibaba.com, a leading global business-to-business (B2B) marketplace, and Wix.com Ltd., the leading SaaS website builder platform globally, announced a strategic partnership aimed at empowering digital entrepreneurs, new businesses, and SMEs to expand their global reach. This strategic collaboration will enable Wix merchants to expand their global wholesale capabilities through Alibaba.com while providing Alibaba.com merchants the opportunity to establish robust direct-to-consumer (D2C) and B2B storefronts powered by Wix’s comprehensive commerce infrastructure. Collectively, these platforms will facilitate seamless global trade across over 200 countries and regions.
The partnership is anchored in three strategic initiatives:
1. Alibaba.com Seller App Integration with Wix Marketplace
Wix merchants now have the opportunity to seamlessly become Global Gold Suppliers (GGS) on Alibaba.com by simply downloading the Alibaba.com Seller App via the Wix Marketplace. This integrated solution ensures automated synchronization of products and orders, significantly simplifying global selling processes for Wix merchants. Leveraging advanced identity verification capability, Alibaba.com’s streamlined onboarding process enables rapid account activation, allowing businesses to quickly tap into a network of millions of verified global buyers, including retailers, distributors, and importers.
2. Smart and Efficient Sourcing from Alibaba.com for Wix Merchants
Through this partnership, Wix merchants gain access to a curated sourcing marketplace powered by Alibaba.com. This dedicated wholesale marketplace facilitates the efficient discovery of reliable, high-quality suppliers worldwide. Wix merchants can now source products tailored to their unique catalog needs, enabling quick market testing, innovative product bundling, and private-label creation with reduced risk and greater agility.
3. Alibaba.com Sellers Have Direct Access to Wix’s Powerful AI Platform
Alibaba.com sellers will benefit significantly from the opportunity to build their own branded D2C and B2B storefronts utilizing Wix’s full suite of intuitive AI, design, marketing, and eCommerce tools. With Single Sign-On (SSO) capability, Alibaba.com sellers can easily expand their digital presence, strengthen brand identity, and directly engage with both consumers and business buyers globally.
“At Alibaba.com, we are committed to creating accessible global trade opportunities for businesses of all sizes,” said Kuo Zhang, President of Alibaba.com. “Our partnership with Wix simplifies the complexities of international trade, offering small businesses streamlined solutions for sourcing, selling, and expanding their global reach.”
“At Wix, we’re focused on giving every business, from solo entrepreneurs to established brands, the tools to grow and scale globally,” said Nir Zohar, President of Wix. “Our collaboration with Alibaba.com takes that a step further. It opens powerful new opportunities for our users to tap into international wholesale markets, while also giving Alibaba.com merchants the ability to create stronger, more direct connections with their customers.”
The partnership rollout will occur in phases, intending to offer a robust roadmap of forthcoming enhancements. Anticipated future features include AI-powered product discovery, automated onboarding processes, and intelligent product-matching tools. These innovations aim to simplify and accelerate global commerce, particularly benefiting small and medium-sized enterprises.
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