Sabio Holdings, a Los Angeles-based ad-tech company specializing in helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences, announced the launch of its Creator Television® (Creator TV) Free Ad-Supported Streaming Television (FAST) channel on Xumo Play, a leading free streaming service in the U.S. Xumo is a joint venture between Comcast and Charter Communications. Creator TV is the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV. In addition to availability on Xumo Play, Xumo can distribute the channel to other top third-party U.S. streaming platform partners.
“Xumo’s commitment to offering high-quality, accessible content makes them an ideal partner for Creator TV,” said Joe Ochoa, Co-Founder and General Manager of Creator TV. “With their vast reach and user-friendly interface, we’re excited to bring our creators’ stories to a growing audience. This collaboration highlights the growing demand for fresh, authentic voices in streaming and positions Creator TV as a leader in delivering that content.”
The expanded distribution will introduce Creator TV’s original formats, storytelling, and breakout digital talent to new audiences, featuring titles from creators like Uncle Roger, Jenny Lorenzo, Trey Kennedy, and more.
“At Xumo, we’re always looking for ways to deliver unique and compelling content to our viewers on Xumo Play and across our distribution partner platforms,” said Stefan Van Engen, SVP, Content Partnership, Acquisition, Distribution & Experience at Xumo. “Launching Creator TV allows us to enhance our lineup with authentic, creator-driven stories that resonate with today’s audiences.”
The launch on Xumo Play follows recent additional distribution announcements with Plex, Sling Freestream, and Anoki LiveTVx.
“Creators are the driving force behind the evolution of entertainment, bringing a distinct voice and a fresh approach to storytelling that deeply resonates with today’s audiences,” said Charlie Ibarra, Co-Founder and Head of Content at Creator TV. “By blending the raw creativity of digital creators with the narrative structure of traditional television, we’re delivering an exciting new viewing experience that fits seamlessly into Xumo’s dynamic content lineup.”
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